shop cocoon

found my way to shop cocoon today which i've heard about, but hadn't got that way until now. they opened up in november and house a collection of indy labels. the retail space is a joint effort in promoting independent brands/labels. a designer has the opportunity to rent a part of the store with only a 4 month commitment at very reasonable rates ($250-550, depending on how much space you use). the rent covers all the costs of running a business, the designer gets to set the price of their product and keeps 100 percent of the sale.



highlights for me of course, were these letterpressed cards and notebooks by unison letterpress. some amazing designs, especially the valentines on really thick textured cardstock. loved the display with the mini press.



poor helvetica, gets a bit of a bad rap really, it's not so bad in it's right place no? here's a shirt for those harsh helvetica haters in the world though.



loved this canvas above that fabulous (actually turquoise) couch which wasn't for sale; the couch that is. and didn't find out who did the screenprint (canvas) but keep thinking about it.



so this place is also full of pillows, jewelry, clothing in addition to the letterpress and art. cool idea.

here are a few of the other designers there:

modish inc. (jewelry)
nettie (designs for your space)
wrongwroks (clothing)
third floor designs (lingerie)
roger allen images (photography)