Tuesday, April 19, 2011

HOLT RENFREW AND ROLLOUT LAUNCH NEW SPRING DISPLAYS NATIONWIDE


Canadian luxury fashion retailer, Holt Renfrew has just unveiled a series of seven ROLLOUT designs that serve as the main prop within their store visuals and window displays to support their fashion themes. The Holt Renfrew store branding incorporates ROLLOUT custom wallpaper, typography, fashion elements, 3D components, and little bits of whimsy, which can now be experienced in nine stores across Canada. Anjo Soria Loots, National Visual Coordinator at Holt's, speaks about the collaboration with ROLLOUT: "The idea of wallpaper came up while we were working on a display idea for Holt Renfrew, and ROLLOUT quickly came to mind. We knew that they could do amazing custom designs for us since they had previously approached us with their work, and soon, the project was born." More info about the collaboration here. Photos: Deryck Lewis

 





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